Press kit
Everything here is free to use when writing about Wick. No permission needed.
In one line
Wick is a habit tracker built around one-tap completion from a home-screen widget, designed for people with ADHD and executive-function struggles — and built on the assumption that you'll miss days.
In a paragraph
Every mainstream habit tracker sells an unbending chain, and the usual ending is "forty days, missed one, deleted the app". Wick keeps a streak because streaks feel good, then demotes it and puts a number in front that bends instead of collapsing. When you miss a day you can strike a match to keep it lit — three to start, more as you go, never for sale. Everything to do with resuming is free and always will be.
Mark
The mark is a squircle with a 135° ember gradient and a heavy white W. Please don't recolour it, add effects, or set the wordmark in purple.
Palette
Ember 500
#F9744C
Brand core
Ember 600
#E65A34
Primary action, light
Ember 700
#BE4626
Streak accent, light
Amber 500
#F7A83D
Streak accent, dark
Amber 400
#FFC46E
Gradient start
Ink
#241C17
Text, light